ABOUT J- BEAUTY
J-beauty is a term used which captures the various aspects of beauty as understood and followed in Japan. These concepts, rituals, and ingredients have been in use for centuries in Japan and are timeless in their effectiveness.
Japanese concepts of beauty are not just about outer beauty but are based on the foundations of inner beauty as well. Appreciating imperfections, working gradually towards a natural and long-lasting glow, nourishing your body & skin, and focusing on mental well-being are all part of J-beauty.
The skin-care aspect of J-beauty is about nourishment so that you can achieve a plump, soft, glowing appearance like the Mochi-Hada. J-Beauty’s roots are in Kyoto in Japan and a lot of its ingredients and rituals are still followed by the traditional performance artists called Geisha’s, who carry forward these timeless secrets.
J-beauty regimes are simple, involving only 3 steps. They are easy to follow, based on minimal products, and aim at long-term improvement in skin health.