ABOUT WA JAPAN

J-beauty encompasses Japanese beauty concepts, rituals, and ingredients that have been effective for centuries. It values inner beauty and emphasizes imperfections, nourishing the body and skin, and mental well-being.

J-beauty focuses on achieving a natural and long-lasting glow through skin nourishment, with roots in Kyoto and traditional practices of Geishas. J-beauty regimes are simple, involving only 3 steps, using minimal products for long-term skin health.

OUR PURPOSE

OUR APPROACH

Balance of Tradition & Modern

“Wa” means harmony and we bring the same approach to our products. We try to achieve the right balance between traditional Japanese beauty rituals and ingredients with modern scientific and accepted ingredients and formulation philosophies. This means you get the best of both – tradition & science.

Thoroughly Researched

We spend a lot of time researching our ingredients and formulations. We work with experts in beauty and cosmetics as well as experts in Japanese culture to bring the right blend of both. Our products are thoroughly tried and tested on real consumers and the feedback is incorporated to bring to you the best version.

Made in India for India

While we source natural extracts from Japan, our products are proudly Made in India. Wa Japan is made for Indian consumers and Indian skin and we bring the best of J-beauty to our country.

Minimal & Affordable

Our products and rituals are minimal, taking inspiration from Japanese philosophy. You do not need to spend tons of money to achieve glowing and nourished skin. With our affordable range made up of only a few products in each routine, yet very effective, you can achieve the desired outcomes without hurting your pocket.

OUR INGREDIENTS

DISCOVER J-BEAUTY RANGE